Fresh ideas: services thinking for social marketing

Fresh Ideas for Food Safety

demand around the world for fresh, minimally processed food, food manufacturers are looking for new ways of getting these items to shoppers safely. Separate groups of researchers in Australia are developing technologies that may help both address concerns about microorganisms that can cause food poisoning and be of general economic value in extending the length of time that food stays fresh, th...

Re-thinking and re-tooling the social marketing mix

This article considers the role of the four Ps marketing mix model in social marketing, arguing that given reconfiguration of the marketing mix in the mainstream marketing discipline, and the characteristics of social marketing, a re-thought and re-tooled social marketing mix is required. A brief review of the four Ps marketing mix model in the mainstreammarketing and social marketing fields is...

Fresh Thinking about Mars

Financial Services Marketing in the Era of Online Social Network Sites: the Case of Insurance Marketing

Online social network sites (OSNSs) pose a new trend in social communication that gains an enormous popularity in short time. Consequently, the chance for marketing of products and companies is opening. As well, the question about the possibility of using this channel also for the financial sector, including insurance companies, arises. This idea is followed up by the main goal of the paper: to...

Social marketing for public health.

Marketing techniques and tools, imported from the private sector, are increasingly being advocated for their potential value in crafting and disseminating effective social change strategies. This paper describes the field of social marketing as it is used to improve the health of the public. A disciplined process of strategic planning can yield promising new insights into consumer behavior and ...